As Tough As They Come: Rodeo, Like Construction, Requires Strength, Skill and Grit
John Lohan • July 29, 2025
Hundreds of stampede fans in Brandon, Manitoba enjoyed the thrill of live cowboy competition, proudly sponsored by Double Black Construction.
The sounds of pounding hoofbeats, yells of exertion and cheering crowds rise as much as the clouds of dust as massive, 1,500-pound beasts kick and buck while the toughest athletes hold on for dear life to keep from flying off.
The Waywayseecappo First Nation held their annual rodeo over the July 24 to 27 weekend. It’s an exciting showcase of action between human and animal and their athletic talent. As a competitor, it’s not for the feint of heart. For the hundreds of onlookers, it’s an exhilarating spectacle that’s best enjoyed alongside the steel fencing that separates cheering fans from the chaos.
The family-friendly event featured the best athletes across Western Canada competing in traditional bull riding, barrel racing and team roping. The annual event is held adjacent to the Waywayseecappo Gas Bar and new First Nation community centre project construction site in north Brandon. <learn about the project>
Double Black Construction is once again excited to have sponsored the Waywayseecappo rodeo for 2025. Get an inside look at our experience at last year’s event.
Our participation as a key sponsor demonstrates our commitment to the development of a visionary economic and community-building development plan led by Chief Murray Clearsky.
Beyond the rodeo arena, visitors enjoyed a variety of other activities that appealed to a wide audience. The four-day festival offered a free community barbecue, a car show, beer tent and nightly live music, including country performances from JJ Voss and Downtown Avenue.
The Waywayseecappo Rodeo Experience:
- Thrilling Entertainment: Rodeos offer a unique blend of excitement and tradition. From bull riding to barrel racing and team roping, attendees will witness high-adrenaline performances from some of the best rodeo athletes in the region. The events highlight the skills and bravery of the contestants and offer thrilling entertainment for spectators. Each year, the rodeo attracts top talent, ensuring high-caliber competition and heart-pounding excitement. It’s family-friendly fun that’s perfect for everyone!
- Community Engagement: The Waywayseecappo Gas Bar Rodeo regularly brings the community together. It’s an excellent opportunity to meet your neighbors, make new friends and enjoy a shared cultural experience. Rodeos are a significant part of Western Canadian heritage. Attending the event allows you to appreciate the skills, traditions and values that have been passed down through generations.
- Support Local Businesses: Your participation supports local vendors and helps stimulate the local economy by encouraging the growth of small enterprises.
Photos from this year's event (courtesy of Scramble Studio):
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